A New Marcello Paddleboard from the 2027 Range
1 winner on each platformThe first-place winner on each platform will receive one of Marcello’s new 2027 paddleboards.
Marcello UK customer competition
Every paddle tells a story. What’s yours?
Show us the real moments behind your adventures with a genuine Marcello paddleboard. Share your story on Instagram or TikTok for the chance to win.
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UK residents aged 18+
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7 Aug–13 Sep 2026
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Instagram & TikTok
The paddleboard shown must be a genuine Marcello board.
Essential entry rule
Entries featuring another brand’s board, or a board that cannot be verified as Marcello, cannot be judged.
Prize structure
Six ranked winners on each platform.
Electric Paddleboard Pump
2 winners on each platformEach second-place winner will receive one electric pump designed for paddleboard inflation.
New-Season Backpack or Paddleboard Fin
3 winners on each platformEach third-place winner may choose either one new-season backpack or one paddleboard fin.
Ranked prizes and participation rewards will begin to be fulfilled in April 2027, with all rewards issued by 31 May 2027.
Every valid entrant receives a thank-you reward.
Valid entries only
Each valid entrant may choose either one £20 discount voucher or one waterproof bag. One reward per eligible entrant; full conditions apply.
Competition timeline
Know every important date.
Entry, review, judging and winner dates are fixed in advance so every participant is treated consistently.
Public posts and entry forms are accepted from this time.
Both the social post and form must be complete.
Marcello checks entry requirements and may request proof.
Qualifying entries are scored consistently by the judging panel.
Provisional winners must reply by 5 October 2026 at 23:59 BST.
Four simple steps
Turn one real paddle into a story worth sharing.
No professional camera or perfect edit needed. We’re looking for honest moments, personality and a Marcello board that can be clearly recognised.
Choose an eligible content type
Choose one category: Beginner Paddleboarding Tips, Everyday Paddleboarding or Paddleboarding Moments to Remember.
Post it publicly
Publish one original photo or video on Instagram or TikTok while the competition is open.
Tag it clearly
Add #MyMarcelloPaddleStory, tag @marcelloisup.
Send the post link
Use the short form below. No file upload is needed; original files are requested only if your content is selected.
Eligible content
Choose One of These Content Types.
Choose the one content type that best describes your post. Every entry must clearly feature a genuine Marcello paddleboard. Entries that do not fit one of the three categories below will not be eligible for judging.
Beginner Paddleboarding Tips
Share a practical tip that could help other beginners, such as adjusting paddle length, getting back onto the board after falling in, finding your balance or standing up for the first time. Clearly demonstrate or explain the tip so another beginner can understand it.
Everyday Paddleboarding
Show the everyday side of paddleboarding: a regular paddle on a lake, at the coast or on a river, or a relaxed day on the water with your dog, children, family or friends.
Paddleboarding Moments to Remember
Tell the story behind a moment you will always remember, such as your first paddle, the first time you stood up, or the first time you took your pet onto the water. Pair the story with photos or video featuring your Marcello paddleboard.
Choose your platform
Two platforms. Two independent prize tracks.
You may enter on both platforms, but you can receive only your single highest-ranking prize across the competition.
- Post from a public account.
- Show a clearly recognisable genuine Marcello board.
- Add #MyMarcelloPaddleStory and tag @marcelloisup.
Inviting @marcelloisup as a collaborator is optional. Whether Marcello accepts does not affect judging.
TikTok
- Post from a public account.
- Show a clearly recognisable genuine Marcello board.
- Add #MyMarcelloPaddleStory and tag @marcelloisup.
Likes, views and follower numbers do not influence the result.
How stories are judged
Real beats viral.
Views, follower count and likes are not judging criteria. Eligible Instagram and TikTok entries are scored separately using the same framework.
Authentic story and emotional impact35%
Creativity and point of view25%
Marcello board visibility and relevance20%
Clarity and usable quality20%
Eligibility is checked first. A panel including at least one independent judge then scores qualifying entries. Professional polish is not required.
How Marcello runs it
Clear checks. Recorded scores. Fair results.
We use the same eligibility and judging process for every entry, with no advantage for follower count or official account features.
Eligibility check
Marcello checks the date, UK and age conditions, selected eligible content type, public post, campaign tag and whether the board can be verified.
Evidence only when needed
If ownership, location or the board is unclear, Marcello may ask for reasonable proof before judging.
Independent scoring
At least one judge is independent of Marcello. Scores and tie-break decisions are recorded.
Cross-platform check
Instagram and TikTok are judged separately, then duplicate winners are checked so one person receives only their highest prize.
Official entry form
Confirm your social post.
Submit one form for each platform and select the one main content type that best describes your entry. If you post on both Instagram and TikTok, complete the form twice using the same email address.
Where does the form go?
Submissions are delivered to the sender email configured in Shopify Settings > Notifications. They are not stored as a competition list in Shopify admin.
Rules at a glance
Clear before you create.
These summaries help entrants understand the competition. Your complete Terms & Conditions and Privacy Notice must remain available throughout the promotion.
Who can enter?
UK residents aged 18 or over who own or legitimately use a verifiable genuine Marcello paddleboard. Full exclusions appear in the Terms & Conditions.
Must the paddleboard be a Marcello?
Yes. This is essential. The board shown must be a genuine Marcello paddleboard and recognisable enough to verify. Other brands and unverifiable boards are not eligible.
Can I enter on both platforms?
Yes. Submit a separate form for each platform using the same email address. You can win only your single highest-ranking prize across the whole competition.
Do I have to invite Marcello as a collaborator?
No. It is optional on Instagram. Acceptance, rejection or timing of a collaboration request does not affect eligibility or judging.
Do likes or views decide the winners?
No. Likes, views and follower count are not judging criteria. Eligible entries are assessed against the published scoring framework.
Do I need to upload the photo or video?
No. Submit only the public post link. Marcello may request the original file later from a winner or if the content is selected for marketing use.
How may Marcello use my content?
Your complete Terms & Conditions must state the licence clearly, including channels, editing, credit, duration and territory. Entrants keep ownership of their content.
Your story is never worth taking a risk for.
Check local access, weather, wind, tides, river conditions and water quality before launching. Use equipment appropriate to the environment and never create content while it is unsafe.
